May 30, 2009

True Innovation in Laundry Care--NO Liquids


















Purex is living up to its name. They recently came out with Purex Natural Elements, a biodegradable laundry detergent made from naturally-sourced cleaning ingredients, which does an excellent job cleaning and softening clothes. A plus is there are several special and refreshing scents made with natural fragrance extracts: Linen & Lilies, Apple & Melon, Cherry Blossoms & Vanilla and Lilac & Lavender. When you open the bottle your senses are hit with an exhilarating wave of freshness that translates into the cleanest laundry.


Purex Natural Elements Fabric Softener is a more recent addition and comes in two fresh scents, Linen & Lilies and Apple & Melon, that complement the detergent fragrances. The softeners also contain natural fragrance extracts, are hypoallergenic and free of dyes and the formula is biodegradable.

But the newest member of the Purex cleaning team is a real breakthrough. Purex just introduced their new 3-in-1 Laundry Sheets – and unlike any other detergent - there is NO liquid involved. Imagine washing and softening your clothes with one sheet that does it all. These sheets are amazing and do everything promised. And there are no bottles or liquids involved so they are lightweight and spill-free and so make perfect sense when you need to pack laundry products for travel.

Simply drop a Laundry Sheet into the washer (either Standard or High-efficiency), the blue detergent portion of the sheet is released during the wash cycle. Once the washer is complete, transfer the laundry sheet with clothes to dryer. The color stripe is heat activated by the dryer to soften clothes and remove static.

3-in-1 Laundry Sheets are available in three unique fragrances: Spring OasisTM, Tropical EscapeTM and Pure & Clean.


Highly recommended. And Purex recently launched their Purex Changes Lives program (www.purexchangeslives.com) in partnership with Kiva.org, a global person-to-person micro-lending website that helps low-income families create their own sustainable sources of income. We wanted to let you know that for every Purex Complete 3-in-1 UPC registered at PurexChangesLives.com Purex will donate one dollar to help a hard-working entrepreneur of their choice.




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